Buried at the end of the article is the real story. "Schlitz" hasn't existed since the early 70's. They cut costs and ruined the formula and brand. In 2008 it was "revived" and a new beer took the name. Now someone else is brewing a completely different reconstructed formula for "the last batch" and throwing the name on it, again. And im sure itll happen again and again after that.
fallinditch 7 hours ago [-]
After sales slumped in the 70s they created a disastrous advertising campaign which is a case study in customer alienation: effectively 'drink Schlitz or I'll kill you' :-
Wilkins Coffee (which gave employment to a young Jim Henson before Sesame Street or The Muppet Show) was quite successful with its implication that people who don't drink Wilkins get shot and suffer other misfortunes. Maybe having puppets do it was just more charming.
I wonder if that type of article would exist if they had made good brewery decisions before launching the commercials. I mean they aren't great commercials, but I don't know I'd compare them to the unabomber or call it the brand killer. The brand was already killed, the commercials just weren't great.
bombcar 2 hours ago [-]
If the brand had taken off and recovered the advertisers would claim "daring and powerful commercials that saved the brand" - the one thing they can't admit is that advertising isn't terribly effective.
5 hours ago [-]
FrustratedMonky 2 hours ago [-]
Those seem pretty ordinary by beer commercial standards.
Advertising didn't kill Schlitz. They made some processing changes to their formula that caused a micro infection. Not sure, could have been Pediococcus. But they did it all at once, and ruined so many batches, that customers left and never came back.
FarmerPotato 2 hours ago [-]
I remember a cartoon of college kids opening beer cans.
“Beers that say their own name:”
Schlitz!
Pabst!
Busch!
Blatz!
schumpeter 9 hours ago [-]
Did I hallucinate drinking it in high school around 92-94?
throwaway041207 9 hours ago [-]
No, it was around but it was probably just Stroh's in the can at that point. I drank a ton of it at a dollar a can in the early 00's (RIP J&J's Pizza, Denton, TX). This would have been after the PBR buy out and it was probably whatever the Stroh's formula was.
I drank a bunch of these PBR owned zombie brands over the last 20 years, Black Label, Schlitz, Old Milwaukee, Lone Star, etc [1] and I've always wondered when I'm drinking one if it's the same flavor as one from previous years or even if the flavor is consistent across regions (assuming PBR was just slapping labels on contracted brewing).
Wow. Never thought I'd see J&J's come up on HN, but as soon as I saw the title, I was intrigued for exactly this reason. I was there too in the early 00's. Small world.
bookofjoe 2 hours ago [-]
Growing up in Milwaukee in the 1950s/60s,
"Schlitz — The Beer That Made Milwaukee Famous" was so ubiquitous that it created a permanent engram in my brain.
The slogan was in giant animated brightly lighted letters on the tallest building in downtown Milwaukee.
TMWNN 10 hours ago [-]
Is Schlitz the beer company that Laverne and Shirley work for before moving to LA?
bryanrasmussen 9 hours ago [-]
They worked at the Shotz brewery, an obvious Schlitz standin.
Hasenpfeffer is a yiddish dish, here is a video familiar to some older generations of someone who wants to eat some Hasenpfeffer
Why is it Hasenpfeffer Incorporated in the jump rope rhyme they are singing as they skip down the street?
Probably because at least one of the characters is supposed to be Jewish, can't remember which one, they also sing Schlemiel, Schlamazel - unsure of spelling, which are both Yiddish words, although only Schlemiel is somewhat familiar to the public.
ahartmetz 2 hours ago [-]
Hasenpfeffer is also a French and German dish - it might be considered Jewish in the US because it's especially popular in Jewish culture there?
It's unlike gefilte fish which is AFAIK considered Jewish everywhere.
fortran77 59 minutes ago [-]
Jews don't eat hare. Hasenpfeffer is not a "Yiddish" word.
FarmerPotato 3 hours ago [-]
I’m not certain, though I have been to the Laverne and Shirley temple in Sprecher Brewery, but:
Hassenpfeffer sounds like a play on Harnischfegger, a maker of heavy construction equipment in Milwaukee.
Trivia: One of Henry Harnischfeger’s customers was Pabst Brewing Co.
Harnischfeger ran itself into the ground in the 90s. I worked in their headquarters for more than a decade. That building is prime real estate and became an FBI office.
buescher 3 hours ago [-]
I guess it could be if you left out the bacon… and the rabbit.
fortran77 60 minutes ago [-]
As a native Yiddish speaker (it was my first language!) I can assure you that "Hasenpfeffer" is not a Yiddish dish, it is rabbit and most definitely _treif_. Yiddish speakers would not eat it.
https://www.realnothings.com/famous%20jokes/miltfamyjoke.htm
https://youtu.be/hC8mqPLHDVU
https://youtu.be/f_baloTGt5M
https://youtu.be/HVewx3-9x24
Oh, Schlitz: How a Historic Ad Campaign Helped Kill America’s Biggest Beer Brand
https://vinepair.com/articles/schlitz-history-ad-campaign
Advertising didn't kill Schlitz. They made some processing changes to their formula that caused a micro infection. Not sure, could have been Pediococcus. But they did it all at once, and ruined so many batches, that customers left and never came back.
“Beers that say their own name:”
Schlitz!
Pabst!
Busch!
Blatz!
I drank a bunch of these PBR owned zombie brands over the last 20 years, Black Label, Schlitz, Old Milwaukee, Lone Star, etc [1] and I've always wondered when I'm drinking one if it's the same flavor as one from previous years or even if the flavor is consistent across regions (assuming PBR was just slapping labels on contracted brewing).
[1] https://www.beeradvocate.com/beer/profile/447/
"Schlitz — The Beer That Made Milwaukee Famous" was so ubiquitous that it created a permanent engram in my brain.
The slogan was in giant animated brightly lighted letters on the tallest building in downtown Milwaukee.
Hasenpfeffer is a yiddish dish, here is a video familiar to some older generations of someone who wants to eat some Hasenpfeffer
https://youtube.com/watch?v=OdXm-cb2cjQ
Why is it Hasenpfeffer Incorporated in the jump rope rhyme they are singing as they skip down the street?
Probably because at least one of the characters is supposed to be Jewish, can't remember which one, they also sing Schlemiel, Schlamazel - unsure of spelling, which are both Yiddish words, although only Schlemiel is somewhat familiar to the public.
Hassenpfeffer sounds like a play on Harnischfegger, a maker of heavy construction equipment in Milwaukee.
Trivia: One of Henry Harnischfeger’s customers was Pabst Brewing Co.
Harnischfeger ran itself into the ground in the 90s. I worked in their headquarters for more than a decade. That building is prime real estate and became an FBI office.
https://en.wikipedia.org/wiki/Hasenpfeffer
Shleimiel and Shlmazal are yiddish, via Hebrew.
https://en.wiktionary.org/wiki/%D7%A9%D7%9C%D7%99%D7%9E%D7%9...
and
https://en.wiktionary.org/wiki/%D7%A9%D7%9C%D7%99%D7%9E%D7%9...